Ebullient Leadership and Employee Happiness in Pakistan's Tourism Sector

The Mediating Role of Employee Advocacy

Authors

  • Nawab Muhammad Ahmad Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur – Pakistan https://orcid.org/0009-0000-2960-0323
  • Erum Fayyaz Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur, Bahawalpur – Pakistan https://orcid.org/0000-0002-6538-7002
  • Hina Hameed (Ph.D) Department of Project and Operations Management, The Islamia University of Bahawalpur, Bahawalpur – Pakistan

DOI:

https://doi.org/10.5281/zenodo.15566306

Abstract

Abstract Views: 384

This study investigates the influence of ebullient supervision, defined as positive, high-energy managerial behaviour, and job stress on employee happiness, with employee advocacy examined as a mediating construct. Grounded in Social Exchange Theory (SET), the research employs a quantitative, cross-sectional design and analyses data from frontline employees across Pakistan’s tourism industry. Partial Least Squares Structural Equation Modelling (PLS-SEM) is utilised to test the proposed conceptual framework. The results demonstrate that ebullient supervision significantly enhances both employee happiness and advocacy behaviour, while job stress exerts a negative effect on happiness. Employee advocacy partially mediates the relationship between ebullient supervision and happiness, but not between job stress and happiness. These findings underscore the importance of positive supervisory practices and advocacy-driven engagement strategies in enhancing workforce well-being. The study contributes a novel leadership model to HRM literature and offers actionable insights for tourism managers aiming to foster resilient, satisfied, and productive service teams.

Keywords:

Ebullient supervision, Employee advocacy, Employee happiness, Job stress, Tourism industry

Author Biographies

Nawab Muhammad Ahmad,

He is a Lecturer at the Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur in Bahawalpur – Pakistan. He completed his MBA in International Business from Prifysgol Bangor University in Bangor – United Kingdom.

Erum Fayyaz,

She is a Lecturer at the Institute of Business Management and Administrative Sciences, The Islamia University of Bahawalpur in Bahawalpur – Pakistan. She completed her MPhil in Business Management and Administrative Sciences from The Islamia University of Bahawalpur in Bahawalpur – Pakistan.

Hina Hameed (Ph.D),

She is a Lecturer at the Department of Project and Operations Management, The Islamia University of Bahawalpur in Bahawalpur – Pakistan. She obtained her Doctorate in Business Admiration from The Islamia University of Bahawalpur in Bahawalpur – Pakistan.

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Published

2025-05-31

How to Cite

Ahmad, N. M., Fayyaz, E., & Hameed, H. (2025). Ebullient Leadership and Employee Happiness in Pakistan’s Tourism Sector: The Mediating Role of Employee Advocacy. Academy of Education and Social Sciences Review, 5(2), 274–287. https://doi.org/10.5281/zenodo.15566306

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