Assessing Determinants of Adoption Behaviour of the Cryptocurrency in Pakistan

Authors

  • Asfa Sami Institute of Business Administration, University of Sindh, Jamshoro – Pakistan
  • Intzar Lashari (Ph.D) Institute of Business Administration, University of Sindh, Jamshoro – Pakistan https://orcid.org/0000-0001-9093-2861
  • Fiza Qureshi (Ph.D) Institute of Business Administration, University of Sindh, Jamshoro – Pakistan

DOI:

https://doi.org/10.5281/zenodo.15221631

Abstract

Abstract Views: 498

This study investigates the perception of people regarding the usage of cryptocurrency since its usage has been increasing in Pakistan. The study is based on a survey questionnaire to assess the elements that impact behaviours towards the use of cryptocurrency. The gathered data was analysed using statistical package PLS-SEM. The findings of the study present a significant influence of perceived benefits, social impact, facilitating conditions and usage trustworthiness on the usage of cryptocurrency. The study also found the mediating effect of hedonic motivation and moderating effect of Innovativeness on the usage of cryptocurrency while connecting with perceived benefits, social impact, facilitating conditions and usage trustworthiness. Nevertheless, the direct impact of Risk and mediating effect of Hedonic Motivation with perceived benefits and risk were found insignificant. Statistical studies revealed many theoretical and managerial implications for further studies to improve the adoption behaviour of cryptocurrency. Examined results suggest a path for theoretical and managerial implications, suggesting to provide environment for its use in Pakistan.

Keywords:

Adoption behaviour, Cryptocurrency, Digital currency, Financial system, Payment method

Author Biographies

Asfa Sami,

She is a Research Scholar at the Institute of Business Administration, University of Sindh in Jamshoro – Pakistan. She received her Master in Business Administration from the University of Sindh in Jamshoro – Pakistan.

Intzar Lashari (Ph.D),

He is a Professor at the Institute of Business Administration, University of Sindh in Jamshoro – Pakistan. He obtained his Doctorate in Information & Communication Technology from the University of Southern Denmark in Odense – Denmark

Fiza Qureshi (Ph.D),

She is an Associate Professor at the Institute of Business Administration, University of Sindh in Jamshoro – Pakistan. She obtained her Doctorate in Finance from the University of Malaya in Kuala Lumpur – Malaysia.

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International Journal of Trends and Innovations in Business & Social Sciences

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Published

2025-03-31

How to Cite

Sami, A., Lashari, I., & Qureshi, F. (2025). Assessing Determinants of Adoption Behaviour of the Cryptocurrency in Pakistan. International Journal of Trends and Innovations in Business & Social Sciences, 3(1), 63–72. https://doi.org/10.5281/zenodo.15221631

Issue

Vol. 3 No. 1 (2025)

Section

Articles

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