Influence of Online Work

Viral Anxiety Mediates the Relationship between Intolerance of Uncertainty and Personal Injunctive Norms on Adherence to Physical Distancing among Bank Support Provider

Authors

  • Dr. Sana Arz Bhutto Business School, Sindh Institute of Management and Technology, Karachi – Pakistan
  • Dr. Muhammad Imran Khan Department of Business Administration, Shaheed Zulfiqar Ali Bhutto University of Law, Karachi – Pakistan
  • Dr. Allah Dino Mangrio Department of Humanities and Social Science, DHA Suffa University, Karachi – Pakistan https://orcid.org/0000-0002-6839-9877

DOI:

https://doi.org/10.48112/tibss.v2i3.873

Abstract

Abstract Views: 466

This study investigates the role of viral anxiety as a mediator between personal injunctive norms, intolerance of uncertainty, and adherence to physical distancing among bank support staff in Pakistan. The research addresses a critical gap in understanding how psychological factors, exacerbated by the COVID-19 pandemic, influence employee behaviour in high-stress environments, particularly in the rapidly digitizing banking sector. Using a quantitative approach, data were collected from 150 bank support employees through a structured questionnaire. The findings reveal that viral anxiety significantly mediates the relationship between personal injunctive norms and physical distancing, indicating that anxiety about virus exposure is a key driver of compliance with safety protocols. However, the direct effects of personal injunctive norms and intolerance of uncertainty on physical distancing were not significant when viral anxiety was accounted for, suggesting that anxiety overshadows other psychological factors in influencing behaviour. These results highlight the need for organizations to address viral anxiety through targeted interventions to ensure employee well-being and adherence to health guidelines in the workplace. The study contributes to the theoretical understanding of health-related behaviours in organizational settings and offers practical implications for managing employee anxiety in the context of public health crises.

Keywords:

Adherence to physical distancing, Bank support provider, Intolerance uncertainty, Online work, Personal injunctive, Viral anxiety

Author Biographies

Dr. Sana Arz Bhutto,

She is currently a Director at the Business School, Sindh Institute of Management and Technology in Karachi – Pakistan. She obtained her Doctorate in Human Resource Management, from Iqra University in Karachi – Pakistan.

Dr. Muhammad Imran Khan,

He is currently an Assistant Professor at the Department of Business Administration, Shaheed Zulfiqar Ali Bhutto University of Law in Karachi – Pakistan. He obtained his Doctorate in General Management from Shaheed Zulfiqar Ali Bhutto University of Law in Karachi – Pakistan.

Dr. Allah Dino Mangrio,

He is currently an Assistant Professor at the Department of Humanities and Social Science, DHA Suffa University in Karachi – Pakistan. He obtained his Doctorate in Social Sciences from Shah Abdul Latif University in Khairpur – Pakistan.

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Published

2024-09-30

How to Cite

Bhutto, S. A., Khan, M. I., & Mangrio, A. D. (2024). Influence of Online Work: Viral Anxiety Mediates the Relationship between Intolerance of Uncertainty and Personal Injunctive Norms on Adherence to Physical Distancing among Bank Support Provider. International Journal of Trends and Innovations in Business & Social Sciences, 2(3), 288–299. https://doi.org/10.48112/tibss.v2i3.873

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