Vol. 1 No. 1 (2024)

Articles

• Luxury Brands and Social Media Drivers and Outcomes of Consumer Engagement on Instagram

  Sabih Waseem Khan, Dr. Shoaib Raza

  01-17

  • Full Paper (PDF) 694

  DOI : https://doi.org/10.48112/iijbs.v1i1.776
  Abstract Views: 893   |   Downloads: 694

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• The Impact of Workforce Diversity on Organizational Performance A Case Study of Unilever

  Mukhtiar Ahmed

  18-33

  • Full Paper (PDF) 2365

  DOI : https://doi.org/10.48112/iijbs.v1i1.777
  Abstract Views: 4461   |   Downloads: 2365

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• Corporate Social Responsibility and Green Innovation Transform Corporate Green Strategy into Sustainable Firm Performance

  Syeda Hudaibiya, Dr. Shoaib Raza

  34-43

  • Full Paper (PDF) 393

  DOI : https://doi.org/10.48112/iijbs.v1i1.778
  Abstract Views: 510   |   Downloads: 393

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• Impact of Human Resource Practices on Employee Performance A Case Study of Vivid Technologies

  Muhammad Zeeshan Hanif

  44-60

  • Full Paper (PDF) 315

  DOI : https://doi.org/10.48112/iijbs.v1i1.779
  Abstract Views: 422   |   Downloads: 315

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• Companies Adopting Social Media for Successful Development of Relationship Marketing with Customers

  Areeb Ur Rehman

  61-71

  • Full Paper (PDF) 304

  DOI : https://doi.org/10.48112/iijbs.v1i1.780
  Abstract Views: 285   |   Downloads: 304

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