The Impact of Fintech and Corporate Social Responsibility on Green Innovation and Green Finance
A Stakeholder Perspective from Pakistan’s Banking Industry
DOI:
https://doi.org/10.48112/tibss.v4i1.1234Abstract
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This paper discusses how Fintech adoption and Corporate Social Responsibility (CSR) affect green innovation and green finance in the banking industry of Pakistan as a stakeholder. Based on a quantitative study approach, the data were gathered among professionals consisting of bank managers, CSR officers, Fintech leads, customers, and regulatory staff of commercial and Islamic banks. The relationships between Fintech capability, CSR engagement, green innovation and green finance were analyze using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that the green innovation and green finance allocation can be greatly improved by the use of Fintech and CSR practices, and stakeholder engagement is a crucial mediating variable in this case. Furthermore, there are various levels of impact by the internal and external stakeholders on strategic and operational sustainability initiatives. This research will add to the body of sustainable finance literature by demonstrating the synergistic nature of technological innovation and CSR in enhancing the sustainability of the environment in the emerging economies. There are policy and managerial implications, which have to do with the necessity of integrated strategies, which would synchronize. Fintech investments, CSR initiatives, and stakeholder engagement to produce long-term sustainability results.
Keywords:
Banking Industry of Pakistan, Corporate Social Responsibility, Fintech, Green Finance, Green InnovationReferences
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