Eco-Innovation, Environmental Performance, and Implication of Transient Competitive Advantage in Pharmaceutical Industry of Pakistan
DOI:
https://doi.org/10.5281/zenodo.15987722Abstract
Abstract Views: 287
This study examines the role of eco-innovation in stimulating a transient competitive advantage and its remarkable impact on the environmental performance of Pakistan's pharmaceutical industry. The study outcomes reveal that eco-innovation significantly enhances organisations' ability to achieve short-term, transformative advantages in dynamic market environments. Besides, these transient competitive advantages facilitate a strategic route map, which may aid corporations to optimise their environmental performance. The research study delivers noteworthy revelations for businesses seeking to incorporate sustainability into their strategic framework while upholding competitiveness in quickly changing market environments and presents a logical association among eco-innovation, transient competitive advantage and environmental performance of the firm. Investigating factors like leadership, culture, and internal readiness for sustainability-driven innovation could provide actionable approaches for companies aiming to implement eco-innovation and agility into their fundamental operations.
Keywords:
Eco-innovation, Transient competitive advantage, Environmental performance of firmReferences
Adner, R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1), 39–58. https://doi.org/10.1177/0149206316678451
Albort-Morant, G., Leal-Rodríguez, A. L., Fernández-Rodríguez, V., & Ariza-Montes, A. (2018). Assessing the origins, evolution and prospects of the literature on dynamic capabilities: A bibliometric analysis. European Research on Management and Business Economics, 24(1), 42-52. https://doi.org/10.1016/j.iedeen.2017.06.004
Amboyi, E. K., Kaluyu, V., & Okello, G. (2024). Effect of technological capabilities on transient competitive advantage among hospitals in Kenya. The University Journal, 6(1), 58–67. https://doi.org/10.59952/tuj.v6i1.327
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. https://doi.org/10.1177/014920639101700108
Barney, J. B. (1995). Looking inside for competitive advantage. Academy of Management Perspectives, 9(4), 49-61. https://doi.org/10.5465/ame.1995.9512032192
Bocken, N. M., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56. https://doi.org/10.1016/j.jclepro.2013.11.039
Butt, A., Khan, S. N., Zakir, M. M., Rana, W., & Laila, A. (2021). Firms greenwashing practices and consumers’ perception: Role of marketing and non-marketing external stake holders in firms greenwashing practices. Indian Journal of Economics and Business, 20(3), 689-706.
Carrillo-Hermosilla, J., Del Río, P., & Könnölä, T. (2010). Diversity of eco-innovations: Reflections from selected case studies. Journal of Cleaner Production, 18(10-11), 1073-1083. https://doi.org/10.1016/j.jclepro.2010.02.014
Chang, E. P., Zare, S., & Ramadani, V. (2022). How a larger family business is different from a non-family one?. Journal of Business Research, 139, 292-302. https://doi.org/10.1016/j.jbusres.2021.09.060
Dangelico, R. M., & Pujari, D. (2010). Mainstreaming green product innovation: Why and how companies integrate environmental sustainability. Journal of Business Ethics, 95, 471-486. https://doi.org/10.1007/s10551-010-0434-0
D'Aveni, R. A., Dagnino, G. B., & Smith, K. G. (2010). The age of temporary advantage. Strategic Management Journal, 31(13), 1371-1385. https://doi.org/10.1002/smj.897
Fernandes, S. M. F. da S., Aires, R. F. de F., & Salgado, C. C. R. (2023). The transient competitive advantage model to analyze business scenario of technology companies. Journal of Open Innovation: Technology, Market, and Complexity, 9(1), 100011. https://doi.org/10.1016/j.joitmc.2023.100011
González-Benito, J., & González-Benito, Ó. (2005). Environmental proactivity and business performance: an empirical analysis. Omega, 33(1), 1-15. https://doi.org/10.1016/j.omega.2004.03.002
Hart, S. L. (1995). A natural-resource-based view of the firm. Academy of Management Review, 20(4), 986-1014. https://doi.org/10.5465/amr.1995.9512280033
Hojnik, J., & Ruzzier, M. (2016). Drivers of and barriers to eco-innovation: A case study. International Journal of Sustainable Economy, 8(4), 273-294. https://doi.org/10.1504/IJSE.2016.079433
Kemp, R., & Oltra, V. (2011). Research insights and challenges on eco-innovation dynamics. Industry and Innovation, 18(03), 249-253. https://doi.org/10.1080/13662716.2011.562399
Kemp, R., & Pearson, P. (2007). Final report MEI project about measuring eco-innovation. UM Merit, Maastricht, 10(2), 1-120.
Kemp, R., & Pontoglio, S. (2011). The innovation effects of environmental policy instruments—A typical case of the blind men and the elephant?. Ecological Economics, 72, 28-36.
Lacy, P., & Rutqvist, J. (2015). The Roots of the Circular Economy. In Waste to Wealth: The Circular Economy Advantage (pp. 19-23). London: Palgrave Macmillan UK. https://doi.org/10.1057/9781137530707_2
McGrath, R. G. (2013). The end of competitive advantage: How to keep your strategy moving as fast as your business. Harvard Business Review Press.
Munodawafa, R. T., & Johl, S. K. (2019). A systematic review of eco-innovation and performance from the resource-based and stakeholder perspectives. Sustainability, 11(21), 6067. https://doi.org/10.3390/su11216067
O’Reilly, C. A., & Tushman, M. L. (2013). Organizational ambidexterity: Past, present, and future. Academy of Management Perspectives, 27(4), 324–338. https://doi.org/10.5465/amp.2013.0025
Opoku, R. K., & Li, X. (2025). Sustainable management practices, operational and sustainable performance in manufacturing contexts: empirical evidence from a developing economy. Journal of Responsible Production and Consumption, 2(1), 48-82. https://doi.org/10.1108/JRPC-07-2024-0035
Pettit, T. J., Fiksel, J., & Croxton, K. L. (2010). Ensuring supply chain resilience: development of a conceptual framework. Journal of Business Logistics, 31(1), 1-21. https://doi.org/10.1002/j.2158-1592.2010.tb00125.x
Porter, M. E., & Strategy, C. (1980). Techniques for analyzing industries and competitors. Competitive Strategy. New York: Free, 1.
Porter, M., & Van der Linde, C. (1995). Green and competitive: ending the stalemate. The Dynamics of the eco-Efficient Economy: Environmental Regulation AND Competitive Advantage, 33, 120-134.
Rennings, K. (2000). Redefining innovation—eco-innovation research and the contribution from ecological economics. Ecological economics, 32(2), 319-332. https://doi.org/10.1016/S0921-8009(99)00112-3
Rogers, E. M., & Smith, L. (1962). Bibliography on the Diffusion of Innovations. Department of Communication, Michigan State University.
Rogers, E. M., Singhal, A., & Quinlan, M. M. (2014). Diffusion of innovations. In An integrated approach to communication theory and research (pp. 432-448). Routledge.
Sanni, M., & Verdolini, E. (2022). Eco-innovation and openness: Mapping the growth trajectories and the knowledge structure of open eco-innovation. Sustainable Futures, 4, 100067. https://doi.org/10.1016/j.sftr.2022.100067
Schiederig, T., Tietze, F., & Herstatt, C. (2012). Green innovation in technology and innovation management–an exploratory literature review. R&d Management, 42(2), 180-192. https://doi.org/10.1111/j.1467-9310.2011.00672.x
Schuler, D., Rasche, A., Etzion, D., & Newton, L. (2017). Guest editors’ introduction: Corporate sustainability management and environmental ethics. Business Ethics Quarterly, 27(2), 213-237. https://doi.org/10.1017/beq.2016.80
Song, M., Fisher, R., & Kwoh, Y. (2019). Technological challenges of green innovation and sustainable resource management with large scale data. Technological Forecasting and Social Change, 144, 361-368. https://doi.org/10.1016/j.techfore.2018.07.055
Teece, D. J. (2018). Dynamic capabilities as (workable) management systems theory. Journal of Management & Organization, 24(3), 359-368. https://doi.org/10.1017/jmo.2017.75
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509-533. https://doi.org/10.1002/(SICI)1097-0266(199708)18:7%3C509::AID-SMJ882%3E3.0.CO;2-Z
Tranfield, D., Denyer, D., & Smart, P. (2003). Towards a methodology for developing evidence‐informed management knowledge by means of systematic review. British Journal of Management, 14(3), 207-222. https://doi.org/10.1111/1467-8551.00375
Usman, M., Simionescu, M., Radulescu, M., & Balsalobre-Lorente, D. (2024). Breaking barriers, cultivating sustainability: Discovering the trifecta influence of digitalization, natural resources, and globalization on eco-innovations across 27 European nations. Resources Policy, 94, 105109. https://doi.org/10.1016/j.resourpol.2024.105109
Van der Waal, J. W., & Thijssens, T. (2020). Corporate involvement in sustainable development goals: Exploring the territory. Journal of Cleaner Production, 252, 119625. https://doi.org/10.1016/j.jclepro.2019.119625
Wernerfelt, B. (1984). A resource‐based view of the firm. Strategic Management Journal, 5(2), 171-180. https://doi.org/10.1002/smj.4250050207
Wiggins, R. R., & Ruefli, T. W. (2005). Schumpeter's ghost: Is hypercompetition making the best of times shorter?. Strategic Management Journal, 26(10), 887-911. https://doi.org/10.1002/smj.492
Zameer, H., Yasmeen, H., Wang, Y., & Saeed, M. R. (2024). Sustainability-oriented corporate strategy: green image and innovation capabilities. Management Decision, 62(6), 1750-1774. https://doi.org/10.1108/MD-08-2023-1407
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Bulletin of Multidisciplinary Studies
This work is licensed under a Creative Commons Attribution 4.0 International License.
