Raheel Akhtar, Muhammad Hassaan, Geofrey Gidion Rwezimula, Shakil Akhtar. The Implementation of Customer Relationship Management System and Innovative HR Practices in Pakistani Banking Sector. JEMSS [Internet]. 2022 Jun. 30 [cited 2026 May 1];3(1):20-37. Available from: https://journals.irapa.org/index.php/jemss/article/view/273