NAQVI, Syed Ali Nabeel; ARSHAD, Farhan; AZHER, Sana; KHALID, Muhammad Umair; AHMED, Shakeel; FAROOQI, Raheel. The Examining the Consequence of Apparent Significance on User Consumption Intent in Live-Streaming Shopping. International Journal of Trends and Innovations in Business & Social Sciences, [S. l.], v. 2, n. 4, p. 453–467, 2024. DOI: 10.48112/tibss.v2i4.914. Disponível em: https://journals.irapa.org/index.php/TIBS/article/view/914. Acesso em: 30 apr. 2026.