Exploring Diversification in Fast Food Chains

A Case in Eastern Visayas, Philippines





Abstract Views: 43

Diversification is one of the main problems faced by every organization. It is considered challenging to handle; hence it caters to diversified attitudes, personality, characteristics, cultural background, perceptions, and values. This study explored the main diversity issue in fast-food chains in Eastern Visayas, Philippines, and its management. A mixed-method research design was used in the study, utilizing a survey questionnaire and an interview guide to gather the data. The results showed that gender inequality is a widespread diversity issue in fast-food chains. A relevant, suitable, and responsive diversity program must be developed to continuously educate employees on the importance of diversity in attaining organizational success. Management commitment is necessary for managing diversity.


Diversification, Managing diversity, Fast-food chains, Gender inequality


Arredondo, P. (2013), Successful diversity management initiatives: A blueprint for planning and implementation, Thousand oaks, CA, Sage

Bransford, F., Boehm, S., & Bruch H. (2010). Age Diversity, Age Discrimination, and Performance Consequences – A Cross Organizational Study.

Breevaart, K., Bakker, A., Hetland, J., Demerouti, E., Olsen, O. K., & Espevik, R. (2014). Daily transactional and transformational leadership and daily employee engagement. Journal of occupational and organizational psychology, 87(1), 138-157.

Dhammika K. A. S. (2016). Visionary Leadership and Organizational Commitment: The Mediating Effect of Leader-Member Exchange (LMX). Wayamba Journal of Management, 4 (1), 1-10.

Harold, J. R., & Kumar, G. R. (2012). Motivation through the design of work: Test of a theory. Organizational Behavior and Human Performance, 16, 250–279.

Harper, S.C (2009). Leading organizational change in the 21st century industrial management, vol. 40 no. 2, p 25-30

Hofstede, M., (2013). The effective management of a culturally diverse workforce in five-star multinational hotels: a case study, the Westin Dublin. http://hdl.handle.net/10788/2087 , (Accessed: November 23, 2020).

Jehn, K. A., Chatwick, C., & Thatcher, S.M. B. (2014). To agree or not to agree: The effects of value congruence, individual demographic dissimilarity, and conflict on workgroup outcomes. International Journal of Conflict Management, 8, 287-305.

Kanter, U. (2012). Knowledge of the Firm and the Evolutionary Theory of the Multinational Corporation. Journal of International Business Studies, 4th quarter: 625– 45. H. Johnson/Michigan State University.

Kogler, M., Craschke, D., Astrid ,P., Springer, C., Van der Zee, K. Managing a culturally diverse workforce: Diversity perspectives in organizations. International Journal of the Cultural Relations 37 (2013)

Kostova, Tatiana (2014). Transnational Transfer of Strategic Organizational Practices: A Contextual Perspective. The Academy of Management. http://links.jstor.org/sici?sici=B2-S (Accessed Nov. 18, 2020)

Kreitner, J., and Kinichi, M. (2014). Cultural diversity in organizations: A study on the view and management on cultural diversity

Lind,Frida (2015). Goal diversity and resource development in an inter-organisational project. Journal of Business & Industrial Marketing, Vol. 30 Issue: 3/4, pp.259-268, https://doi.org/10.1108/JBIM-11-2012-0221 (Accessed Nov. 15, 2020)

Moore, C. W., & Woodrow, P. J. (2015). Handbook of global and multicultural negotiation. John Wiley & Sons.

Nedler D.A. (2008), Organizational form bending principles for managing reorientation. The Academy of Managing Executives.

Ogbo, A., Kifordu, A.A., Ukpere, W.I. (2014). The effect of Workforce Diversiy in organizational Peformance of Selected Firms in Nigeria. Mediterranean Journal of Social Sciences.

Society of Human Resource Management (2018). Understanding and Developing Organizational Culture. https://www.shrm.org/resourcesandtools/tools-and-samples/toolkits/pages/understandinganddevelopingorganizationalculture.aspx (Accessed October 28, 2020).

Tepeci, Mustafa (2010). The effect of personal values, organizational culture and person-organization, for an individual outcome in restaurant industry. Research gate Publication.

Thomas, R.R. (2016). Redefining Diversity. New York: AMACOM. https://books.google.com.ph/books? (Accessed Nov. 15, 2020)/

Tushman M.L. and Anderson (2009), Management strategic innovation and change, Oxford University Press New York, NY https://books.google.com.ph/books? (Accessed Nov. 12, 2020)

Unyimadu, M. N. (2015). Workplace diversity management effects on implementation of human resource management practices in the Ministry of Health, Kenya. https://irlibrary.ku.ac.ke/bitstream/handle/123456789/10164/Workplace%20diversity%20management...pdf.pdf;sequence=1 , (Accessed November 25, 2020)



How to Cite

Cabaguing, J. (2021). Exploring Diversification in Fast Food Chains: A Case in Eastern Visayas, Philippines. IRAPA International Journal of Business Studies, 2(1), 07–11. https://doi.org/10.48112/iijbs.v2i1.102