AHMED, Talha. Managing Creative Tension Between Data-Driven and Intuition-Driven Decision-Making. iRAPA International Journal of Business Studies, [S. l.], v. 5, n. 1, 2026. DOI: 10.48112/iijbs.v5i1.1267. Disponível em: https://journals.irapa.org/index.php/IIJBS/article/view/1267. Acesso em: 29 apr. 2026.