Essential Key to Success for Hospitality Academicians in India

The Requisite Focus on Morality and Veracity




Abstract Views: 136

There is a critical role of teaching in advancing Hospitality and Tourism Education all over the world, and a lack of honest and integrated teachers, facilitators, and professors may lead to low-skilled workers, who in turn may become liabilities to society in later stage and slow the growth of the industry. Veracity and morality need to be inculcated in Children for being value-oriented people. People having high ethics and values become responsible citizens to serve the nation. It becomes the academicians' responsibility to inculcate morality, veracity, authenticity, social responsibility, and courage to stand up for what they believe in by leading by example. Academicians must design their delivery and evaluation system in such a way so that students adhere to all quality norms. Warren Buffet advised three qualities to be a successful employee: Veracity, intelligence, and energy, and he advocates that if the employee does not have veracity, he will kill the other two. Marilyn Price –Mitchell (2015) advocates that all academicians must practice the infusion of veracity in classroom culture, and all students must be inculcated with five fundamental values: responsibility, respect, fairness, trustworthiness, and morality from the entry-level school education system.


Hospitality, Morality, Teaching, Tourism, Value, Veracity

Author Biography

Viveka Nand Sharma, Research Scholar, Usha Martin University, Ranchi-Jharkhand (India)

A Competent visionary and goal-oriented professional with demonstrated exposure & multi-skilled experience of over 18 Years in Academics & Administration.

An alumnus of the prestigious college “Saptagiri College of Hotel Management-affiliated to Mangalore University, Completed BHM, MBA-HR from Algappa University, Post Graduate Diploma in Hotel Management & Tourism from Periyar University, and Masters in Hotel Management from KSOU. Currently pursuing a Ph.D. from Usha Martin University, Jharkhand.

His passion to give back to society in terms of trained manpower brought him into Academics in 2003. He has been instrumental in opening and establishing some of the finest Hospitality Institutions, starting from the Lords Institute of Management-Surat, ESMS-IMS-Ranchi, Department of Hotel Management at IES University, Department of Hospitality & Hotel Administration at Assam Don Bosco University.


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How to Cite

Sharma, V. N. ., Hans, A. ., & Rai, S. K. . (2021). Essential Key to Success for Hospitality Academicians in India: The Requisite Focus on Morality and Veracity. IRAPA International Journal of Business Studies, 2(2), 35–42.