Exploring Diversification in Fast Food Chains

A Case in Eastern Visayas, Philippines

Authors

DOI:

https://doi.org/10.48112/iijbs.v2i1.102

Abstract

Abstract Views: 52

Diversification is one of the main problems faced by every organization. It is considered challenging to handle; hence it caters to diversified attitudes, personality, characteristics, cultural background, perceptions, and values. This study explored the main diversity issue in fast-food chains in Eastern Visayas, Philippines, and its management. A mixed-method research design was used in the study, utilizing a survey questionnaire and an interview guide to gather the data. The results showed that gender inequality is a widespread diversity issue in fast-food chains. A relevant, suitable, and responsive diversity program must be developed to continuously educate employees on the importance of diversity in attaining organizational success. Management commitment is necessary for managing diversity.

Keywords:

Diversification, Managing diversity, Fast-food chains, Gender inequality

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Published

2021-12-28

How to Cite

Cabaguing, J. (2021). Exploring Diversification in Fast Food Chains: A Case in Eastern Visayas, Philippines. IRAPA International Journal of Business Studies, 2(1), 07–11. https://doi.org/10.48112/iijbs.v2i1.102

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Articles