Gastronomy and Hospitality Enterprise Image in Guiuan Eastern Samar, Philippines
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Gastronomy tourism offers a unique touristic experience that positively affects other tourism industry sectors. This study focused on assessing gastronomy tourism and its relationship to the hospitality enterprise image of Guiuan Eastern Samar. A descriptive-correlational was applied with two sets of survey questionnaires with Cronbach alpha of 0.87. A total of 400 respondents participated in the survey. The data obtained were analyzed using mean, standard deviation, and Pearson's correlation for the relationship of the variables. The results showed that gastronomy tourism of Guiuan, Eastern Samar, significantly contributed to the local pride and culture of the town as it preserves the local spice herbs and generates employment to the local community. Moreover, product, promotion, and management have a significant relationship to the hospitality enterprise image. Thus, it is recommended to maintain a reasonable price of the gastronomical products and provide sufficient information to encourage more patrons to get in touch with the different travel partners and operators in the region to create effective marketing tactics for the gastronomy tourism of the municipality. Likewise, traditional ways of developing the gastronomical products of the municipality must be preserved, as this serves as a competitive reinforcement for several hospitality enterprises.
Keywords:Enterprise image, Gastronomy tourism, Management, Promotion, Local Products
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